I heard a rumour last month about Addict going bust one point soon, didnt sound like it couldn't happen and id guessed as much from looking at recent ranges.
3 things have confirmed that they will go bust, here goes.
1 - Never seen so much Addict Clothing in TK Maxx, i know they have been using it as a dumping ground for ages, but im talking tons of shit in TK Maxx, complete size breaks, complete colour options, whole styles, loads of jackets.
Why is there so muh in TK Maxx, simple, Addict only order what retailers pick, so that way they dont need to guess the market or sit on excess stock.
People always cancel orders but the level of stock they dumped into TK Maxx indicates far worse problems, talking lots of cancelled orders, either from retailers going bust or more likely retailers realising the range is poor, doesn't sell and they cancel the order.
2 - Scanned 35 retailers i knew from recent times as Addict stockists, half werent doing addict and the rest, couldnt work out how much was just old stock they had lying around, so thats roughly over 50% of wholesale accounts dropped the brand.
ASOS, must be one of Addicts biggest acounts have the whole range at between 50%-70% off, they dont redue by that much unless the stuff is not shifting as much, they will drop Addict next season for sure, when they do, thats a huge chunk of your business oot the windae.
3 - Received the Catalogue for Autumn Winter 2009, good looking book and up to Addicts usual standard, they have always had a great name for producing excellent catalogues.
Delve into the catalogue and its the same as every other catalogue from the past 3 years, same styles, same terrible knitwear, same poor shirts, stupidly priced Denims and the usual copies of pieces from the Carhartt range.
I went through it to see what i would order for the store, a C-Law T, She one T and that was it, Addict have never managed to get ladies right, it is to put it mildly shit, the denim range was great at one point, then the prices went stupid and never had a pair since.
So thats my 3 reasons for Addict going pop.
Its hard enough out there, check our customer testimonials to see how well we treat our customers, Addict could not ever do that as they regularly treat their wholesale customers like shit, this is first hand experience.