It's amazing to think that viral ads (you know the ones that appear on youtube and your friends send you a link too) have only been around for such a short time - the creativity is immense!
Here's one I just came across and a couple of older ones...
Becks Beer with DJ Cheeba
Mark Ecko tagging Air Force One (the presidents plane) - this was to promote his graffiti video game - he ended up getting quite a bit of a backlash over this hoax. It did the trick though, lot's of coverage for him, his game and his brand - any publicity is good publicity!
Ronaldhino's ad for Nike has had millions of views - camera trickery or sick skills??? the argument carries on, I'm pretty sure they sold quite a few pairs of those golden boots off the back of it though!
Fraser and I were talking about this one in the shop today...again it's Nike hitting all the right notes for their SB's - good tune, sick skateboarding, cameo's aplenty and a nice ending.
I'll hunt out some more in the coming weeks and maybe Leslie, David and Fraser will post up some of their favourites too.