Tuesday, 26 June 2012
Converse - All Star Hi - Black Denim
Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden, Massachusetts in February 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for men, women, and children. By 1910, Converse was producing 4,000 shoes daily, but it was not until 1915 that the company began manufacturing athletic shoes for tennis. The company's main turning point came in 1917 when the Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. "Chuck" Taylor walked into Converse, complaining of sore feet. Converse gave him a job. He worked as a salesman and famous ambassador for the product, promoting the shoes around the United States, and in 1923 his signature was added to the All Star patch.
Converse went through a long period of change and management until it lost much of its apparent near-monopoly from the 1970s onward, with the surge of new competitors, including Puma and Adidas, then Nike, then later Reebok, entered the market who introduced radical new designs. Converse found themselves no longer the official shoe of the National Basketball Association, a title they had relished for many years. While being employed at Converse, one of its employees, created the iconic chevron and star insignia / logo that still remains on most of the footwear items to this present day. You can check out more pics below.