Friday, 22 June 2012

HUF - Death From Above

The new Death From Above 6 Panel Volley hat from famous San Francisco brand HUF has just arrived instore at Fat Buddha Store. HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. It was a way of life that would ultimately shape Hufnagel's outlook on life.



In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very 'do-it-yourself' approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique in 2002 on an offbeat block of San Francisco's Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer.  He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-come-by goods.


With its rapid growth and popularity, Hufnagel found the necessity to launch his own line, HUF, assimilating into one label what he felt epitomized skateboarding, streetwear, and sneaker fashion. Since its inception, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods, and us guy's here at Fat Buddha Store have always regarded the brand very highly.

The Death From Above 6 Panel is available in the camo colour shown above as well as Gold, Slate and Black and you can pick it up online here or ask in store.

1 comment:

Anonymous said...

The Huf shop wasn't located in the tenderloin it was originally at 808 sutter street, which is considered downtown or lower nob hill. Then it moved to the hayes valley neighborhood in 2010